SEO

In digital marketing, a keyword is a word or phrase used to represent what someone is looking for. Organic search and paid search both use that idea. They do not share one taxonomy. In organic search, the useful objects are the query a person typed, the topic a page can

Brand awareness is how readily a defined audience can retrieve or recognize a brand's name, identity, and intended association. It sits early in the path to consideration. It is not reach, it is not a click, and it is not a sale. Plan awareness work inside the wider branding system,