Lower CPM

CPM (cost per mille) is what you pay for one thousand ad impressions. Compute it as media spend divided by impressions, times 1,000. Advertisers use it to compare the cost of delivery on paid media across Display, video, Connected TV (CTV), and social, including Facebook and Google buys. CPM measures

An advertorial is paid content that uses the structure and pacing of an article or video. It gives a brand room to explain a problem, compare approaches, show how a product works, and support the next step with evidence. Bring advertorial tests into paid media planning next to native advertising