What is direct response advertising? Direct response advertising motivates your audience to take immediate action, whether that is a purchase, a link click, or a signup for an offer. Unlike brand awareness campaigns that focus on long-term recognition, direct response campaigns aim to deliver quick and measurable results. These campaigns
What is demand generation? Demand generation is a marketing approach focused on creating awareness and sustained interest in a company's products or services. Unlike lead generation, which often centers on capturing contact information for immediate sales follow-up, demand generation nurtures prospects over time so they arrive in the pipeline better
What is Cost Per Acquisition (CPA)? Cost Per Acquisition (CPA) measures how much you spend to earn one conversion, such as a sale or qualified lead. You divide total campaign spend by conversions in the same period. CPA works alongside conversion rate and lifetime value (LTV) when judging whether paid
What is a conversion funnel vs a website? A conversion funnel guides visitors through a short, intentional path toward one action, such as a purchase or lead signup. A website is a broader digital home where people explore your brand, services, and content at their own pace. Funnels optimize for