CPA

What is cost per acquisition (CPA)? Cost per acquisition (CPA) measures how much you pay, on average, for each desired conversion from a campaign. It links marketing spend to customer outcomes, which makes it especially useful when you optimize for leads or sales rather than clicks alone. CPA sits alongside

What is Cost Per Acquisition (CPA)? Cost Per Acquisition (CPA) measures how much you spend to earn one conversion, such as a sale or qualified lead. You divide total campaign spend by conversions in the same period. CPA works alongside conversion rate and lifetime value (LTV) when judging whether paid