Conversion Rate

Conversion rate is conversions divided by the relevant population, then multiplied by 100. The action might be a purchase, a qualified lead, or another event marked as important. The population might be ad interactions, website sessions, or users, so two reports can produce different rates for the same week. Use

A/B testing compares Variant A with Variant B under a written plan so a team can keep, ship, or reject a change. Split eligible units at random. Measure one primary outcome. Ignore early charts until the stopping rule is met. Use it inside conversion rate optimization when a specific page,