Advertising Tips

CPM (cost per mille) is what you pay for one thousand ad impressions. Compute it as media spend divided by impressions, times 1,000. Advertisers use it to compare the cost of delivery on paid media across Display, video, Connected TV (CTV), and social, including Facebook and Google buys. CPM measures

A banner ad is a rectangular display unit placed on a website or app to promote a brand, product, or service. It usually links to a landing page. It is one display advertising format. Native units, video, and responsive display ads share some buying paths and do not behave like