Ad Strategy

What are bid adjustments in Google Ads? Bid adjustments are percentage-based changes to a base CPC bid in Google Ads. Advertisers raise or lower bids by device, location, time, audience, or demographics to reach high-value users at the right moment. They work with ad rank and Quality Score in the

What are ad extensions? Ad extensions are optional assets that expand a search ad with sitelinks, calls, locations, ratings, and other details. They make ads taller and more useful on the results page. Extensions support Google Ads Quality Score work and pair with CTR improvement tactics. Common search ad extension