What is a Lookback Window? | Understanding Attribution Timeframes in Marketing
A Lookback Window is a predefined time period that determines how far back in time a conversion event can be attributed to an ad impression
A Lookback Window is a predefined time period that determines how far back in time a conversion event can be attributed to an ad impression
Linear TV Advertising refers to traditional television advertising where ads are scheduled to air during specific time slots across various TV programs. This type of
Frequency in marketing refers to the number of times an individual is exposed to an advertisement within a specific period. Frequency plays a crucial role
Contextual Advertising Glossary: Understanding Its Benefits and StrategiesContextual advertising is a rising star in digital marketing. As brands seek cost-effective, compliant, and highly relevant ways