Keyword Match Types

An exact match keyword is a Google Ads setting that keeps search eligibility close to a chosen keyword or its meaning. It offers tighter query control than phrase or broad match. Exact match still includes close variants, so search term review remains necessary after launch. Exact Match Keyword also connects

What is broad match in Google Ads? Broad match is a Google Ads keyword match type that lets ads appear for searches related to your keyword, including synonyms, close variants, and queries with similar intent. It is the widest match type and pairs best with automated bidding and solid conversion