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Country Music Festival Promo Efforts Lead To Biggest Turnout Yet

How our promotional tactics helped Idaho’s largest music festival increase their online ticket sales revenue by 158%

  • Strategy

    360 Marketing Services

  • Design

    Full-Service Creative

  • Client

    Hwy 30 Music Festival

Project Overview

From Startup To Success: Launching & Scaling Hwy 30 Music Festival

“Gordy’s Hwy 30 Music Festival was started in 2009 as a fundraiser for a local school near our home in Fairfield, Idaho. Putting on the festival showed us that our true calling in life was to serve our community in whatever way we could, and since 2014, we have continued the annual tradition of the Hwy 30 Music Festival in Filer, Idaho to raise money for other organizations and members of the community who are in need.

Today, Hwy 30 Music Fest has evolved into a major music event with a lineup packed full of amazing musicians and groups, from country icons like Ray Wylie Hubbard and the Turnpike Troubadours to breakout stars like Kolby Cooper and Lainey Wilson, who just won ACM New Female Artist and Song of the Year.” – hwy30musicfest.com

Gordy’s Hwy 30 Music Festival has not only become a prominent music event but also a source of unity and support for the community. It’s a testament to the festival’s enduring commitment to philanthropy, lifting local organizations and individuals in their time of need. The festival’s evolution showcases the power of music to create positive change and foster a sense of togetherness.

THE PROBLEM:

Enhancing Idaho's largest music festival's online presence, ticket sales, marketing

Hwy 30 Music Fest, once a humble school fundraiser, faced the challenge of transforming into a major music event drawing attendees nationwide. They sought our assistance in enhancing their online presence, ticket sales, and overall marketing strategy for their 2022 festival. Collaborating with Nativz and Myers Media, Anderson Collaborative devised an extensive cross-channel paid media plan, incorporating commercial production, web enhancements, and public relations initiatives. Despite its growing stature, Hwy 30 Music Fest aimed to maintain and expand its success while marking its 10th-anniversary concert and launching a new festival in Fort Worth in 2023.

THE SOLUTION:

Amplifying Idaho's largest music festival with cross-channel marketing, boosting sales

Anderson Collaborative partnered with Hwy 30 Music Fest to elevate their online presence, boost ticket sales, and refine their marketing strategy for the 2022 festival. Our collaboration with Nativz and Myers Media resulted in a comprehensive cross-channel paid media plan, accompanied by commercial production, web enhancements, and expert public relations. As a testament to the success, the festival witnessed an extraordinary 158.86% increase in sales revenue and an 84.10% rise in overall attendance. We continue to work closely with Hwy 30 Music Fest, planning their 10th-anniversary concert and a new festival in Fort Worth for 2023. Our adept public relations initiatives garnered significant media coverage, including mentions in prestigious outlets such as Rolling Stone, Yahoo Finance, Market Watch, Whiskey Riff, Star Tribune, KIVI-TV, Idaho Statesman, Fox, NBC, ABC, and 95.7 KEZJ.

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Ticket Sale Revenue

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Social Media Impressions

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Increase in attendance

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Return on Investment

Results Generated:

Significant growth: 158.86% sales revenue, 84.10% attendance increase for Hwy 30 Music Fest

The largest music festival in the State of Idaho and an event that draws crowds from around the entire United States, Hwy 30 Music Fest hired our team to amplify their online presence, ticket sales, and to oversee their marketing strategy for their 2022 festival. In collaboration with Nativz and Myers Media, Anderson Collaborative put together a cross-channel paid media plan paired with commercial production, web, and public relations efforts.

When it came showtime, the largest festival in Idaho became even larger growing its sales revenue by 158.86% and overall attendance by 84.10%. Today, our teams continue to work with Gordy, Megan, and the Hwy 30 Music Fest team as we move towards their 10th-anniversary concert and a new festival in Fort Worth in 2023.

Our public relations efforts were very successful earning them coverage from Rolling Stone, Yahoo Finance, Market Watch, Whiskey Riff, Star Tribune, KIVI-TV, Idaho Statesman, Fox, NBC, ABC, 95.7 KEZJ, and more.

CREATIVE EXAMPLES:

HWY30 Music
Fest 2022

CREATIVE EXAMPLES:

ONLINE PRESENCE

Let your design a team of creatives who are excited about unique ideas and help digital and fin-tech companies. But structure were from the funny the century rather.

CREATIVE EXAMPLES:

PRODUCT PHOTOGRAPHY

Colabrio believes a team of creatives who are excited about unique ideas and help digital and fin-tech companies. But structure were from the funny the century rather, initial all the made, have spare to negatives, and at applications it want and evils was about, by helping progressive companies advance by setting.

PROJECT TEAM

MEET THE SUBJECT MATTER EXPERTS

Just a few of the talented folks on our agency team that made this project a success!

— Cole Feigl
Client Lead Strategist | Brand Vision & Direction

— Nazareno Castro Bay
Growth Marketing Strategist

— Nick Williamson
Commercial Production

— Ben Hamner
Commercial Production

— Kristen Skladd:
Public Relations

— Trevor Anderson
Paid Media Planning | Growth Marketing Strategy Lead

— Wesley Hibbs
Web Design & Development

— Claiborne Myers
Commercial Production

— Kate Voskova
Product Photography

— Gregorio Palacio
Graphic Design

— Doug Bryson
Advertising Director | Paid Search Marketing

— Dan Coria
Web Design & Development

— AJ Aguirre:
Commercial Production

— Dasha Canfield:
Project Manager

WANT TO BE OUR NEXT CASE STUDY?

LET'S

GET STARTED

Schedule a free consultation with us! We’ll give you an in-depth online presence audit and discuss your marketing goals.

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