Miami: A city known for its stunning beaches, vibrant culture, and, now, its booming marketing & advertising sector. In the…
Body Ecology is a diet and nutrition brand founded by Donna Gates. The company focuses primarily on probiotic and gut supplements and sells products both direct to consumers online and wholesale at stores around the United States.
Anderson Collaborative was hired by the marketing team at Body Ecology in 2020 initially as a strategic consultant to provide a comprehensive audit of the organization’s digital marketing strategy, ecosystem, and technology. This in-depth analysis was conducted over the course of one month and resulted in a 40+ page document with recommendations for all facets of their marketing strategy. Utilization of the SOSTAC model was a key component of the consultative process and our recommendations for improvements.(https://www.andersoncollabora…o-your-own-business/)
This report culminated in 11 key SMART (Specific, Measurable, Actionable/Achievable, Relevant, and Timebound) recommendations. These recommendations covered their entire marketing execution strategy and included audits of their efforts with Social Media, Youtube, Snapchat, Pinterest, TikTok, Amazon, Shopify, Facebook, Instagram, Google, Analytics, Subscriptions, Display Ads, Television, Microsoft Ads, Twitter, and more.
Body Ecology faced digital marketing inefficiencies. Anderson Collaborative performed a comprehensive audit and provided 11 SMART recommendations, spanning social media, e-commerce, ads, and email. Implementation involved restructuring campaigns and enhancing tracking capabilities.
Anderson Collaborative’s solution encompassed a thorough digital marketing audit with extensive recommendations. They revamped campaign structures, enhanced tracking capabilities, and refined email segmentation, resulting in improved performance across various platforms.
We presented a prioritization plan for agile implementation of key changes in three phases. Anderson Collaborative was then hired to execute these changes on the company’s behalf.
During this process, we created an entirely new campaign structure for both Facebook/Instagram, Google, and Microsoft ads. These improvements were substantial and without new creative introductions but rather funnel-based structure changes. Additionally, we updated all of their conversion tracking/SEO monitoring to allow for a much more in-depth analysis of user flow through the website and growth.
We set up a Google Merchant Center account and overhauled their Google Shopping campaigns as well as product feed. We also put them in a position to dynamically remarket based on the products viewed or added to the cart. Lastly, we implemented significant email segmentation/design changes which led to improvements in open/click rates.
Let your design a team of creatives who are excited about unique ideas and help digital and fin-tech companies. But structure were from the funny the century rather.
Let your design a team of creatives who are excited about unique ideas and help digital and fin-tech companies. But structure were from the funny the century rather.
Colabrio believes a team of creatives who are excited about unique ideas and help digital and fin-tech companies. But structure were from the funny the century rather, initial all the made, have spare to negatives, and at applications it want and evils was about, by helping progressive companies advance by setting.
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Just a few of the talented folks on our agency team that made this project a success!
— Cole Feigl
Client Lead Strategist | Brand Vision & Direction
— Nazareno Castro Bay
Growth Marketing Strategist
— Nick Williamson
Commercial Production
— Ben Hamner
Commercial Production
— Kristen Skladd:
Public Relations
— Trevor Anderson
Paid Media Planning | Growth Marketing Strategy Lead
— Wesley Hibbs
Web Design & Development
— Claiborne Myers
Commercial Production
— Kate Voskova
Product Photography
— Gregorio Palacio
Graphic Design
— Doug Bryson
Advertising Director | Paid Search Marketing
— Dan Coria
Web Design & Development
— AJ Aguirre:
Commercial Production
— Dasha Canfield:
Project Manager
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