Miami: A city known for its stunning beaches, vibrant culture, and, now, its booming marketing & advertising sector. In the…
Aventon is a highly driven real estate company that acquires, develops, and builds inspired, delightful apartment communities — delivering thoughtful, modern living experiences well suited for refined tastes. Experienced yet nimble, the Aventon team offers the expertise, track record, and connections of an established institutional organization with the unique level of attention and focus of an entrepreneurial company.” – aventoncompanies.com
Anderson Collaborative was hired by Aventon Companies in 2020 to serve as their ongoing manager of all public relations and corporate communications efforts. With multi-family units around the United States, Aventon has leveraged our PR subject matter experts (led by Senior Publicist Kristen Skladd) to build up excitement surrounding each development and to garner as much media attention as possible.
Aventon Companies, a real estate enterprise, enlisted Anderson Collaborative in 2020 to oversee their public relations and corporate communications initiatives. Their goal was to generate buzz and substantial media coverage for their multifamily properties nationwide. This involved crafting unique press releases, distributing them via newswires to numerous outlets, and engaging with journalists. The challenge lay in effectively promoting each development within a competitive market and securing media features in diverse publications.
In 2020, Aventon Companies enlisted Anderson Collaborative to manage their public relations and corporate communications efforts for their multi-family properties across the United States. The objective was to generate excitement and secure media coverage for each property development. This included crafting distinctive press releases, distributing them via newswires to a vast array of outlets, and engaging with journalists. The challenge was effectively promoting each development in a competitive market and securing media features in a variety of publications. The outcome was a successful strategy that garnered digital press coverage in notable publications, showcasing Anderson Collaborative’s ongoing commitment to acting as an extension of Aventon’s team for various public relations needs.
For each development, our team has executed our core Public Relations service offering to get the word out. This includes the writing of a press release focusing on each property with a unique “angle” to encourage further pickups. We then use our newswire to syndicate each distribution directly to more than 4,000 websites, 3000+ media outlets, 550 news content systems, and an exclusive media-only community of 20,000+ journalists. Following this, we build a prospecting list of journalists that cover similar stories and pitch our content in a packaged media kit.(https://www.andersoncollaborative.com/services/public-relations/)
These efforts have been incredibly fruitful for Aventon with just the newswire releases alone garnering 6,208 digital articles covering the properties. The newswire releases as well have received 87,408 views/hits, 404,620 multimedia views, and 1,809 engagements (Email shares, posts to social, and print actions) by Associated Press Journalists.
Our strategy has earned the company digital press from publications such as Yahoo Finance, Market Watch, Business Insider, Benzinga, Morningstar, NBC, Fox, CBS, Construction Review Online, GrowthSpotter, Multifamily Biz, TBN Weekly, St. Pete Catalyst, Business Observer, Florida Times-Union, Patch, Jacksonville Daily Record, Electrek, and many more.
Anderson Collaborative continues to serve as Aventon’s agency on retainer acting as an extension of their team for all needs in public relations including monitored reporting, media training, spokesperson branding, etc.
Let your design a team of creatives who are excited about unique ideas and help digital and fin-tech companies. But structure were from the funny the century rather.
Let your design a team of creatives who are excited about unique ideas and help digital and fin-tech companies. But structure were from the funny the century rather.
Colabrio believes a team of creatives who are excited about unique ideas and help digital and fin-tech companies. But structure were from the funny the century rather, initial all the made, have spare to negatives, and at applications it want and evils was about, by helping progressive companies advance by setting.
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Just a few of the talented folks on our agency team that made this project a success!
— Cole Feigl
Client Lead Strategist | Brand Vision & Direction
— Nazareno Castro Bay
Growth Marketing Strategist
— Nick Williamson
Commercial Production
— Ben Hamner
Commercial Production
— Kristen Skladd:
Public Relations
— Trevor Anderson
Paid Media Planning | Growth Marketing Strategy Lead
— Wesley Hibbs
Web Design & Development
— Claiborne Myers
Commercial Production
— Kate Voskova
Product Photography
— Gregorio Palacio
Graphic Design
— Doug Bryson
Advertising Director | Paid Search Marketing
— Dan Coria
Web Design & Development
— AJ Aguirre:
Commercial Production
— Dasha Canfield:
Project Manager
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