Mid-roll ads are video advertisements that play during content, often around the halfway point, creating a natural pause in longer videos. Unlike pre-roll and post-roll ads, which play at the beginning or end of content, mid-roll ads appear within the video itself, capturing the attention of already-engaged viewers. Platforms like
Bumper Ads Definition:Bumper ads are a six-second, non-skippable video ad format designed to quickly capture attention and increase brand awareness. As part of Google’s video advertising suite, bumper ads play before, during, or after a main video on platforms like YouTube. The short length ensures that viewers engage with the
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