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Mid-Roll Ads: Placement, Eligibility, and Delivery

Mid-roll ads are a video advertising format placed during longer recorded or live content. Viewers have already started watching. A poor break interrupts that session. Platforms, publishers, and creators control eligibility, placement, length, and whether an available slot actually serves an ad. Compare mid-rolls with bumper ads when you need

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Bumper Ads: Planning a Six-Second Video Campaign

A bumper ad is a non-skippable Google video ad lasting 5 to 6 seconds. Google's video ad formats page describes bumpers as lasting between 5 and 6 seconds, with a 6-second maximum and a 5-second minimum in the format table. Viewers cannot skip them. They play before, during, or after

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