What are mid-roll ads? Mid-roll ads are video placements that run during content rather than only at the start or end. Platforms such as YouTube, TikTok, Facebook, and Twitch use them in long videos or live streams. They differ from bumper ads and tie into livestream advertising when events run
What is geo-fencing? Geo-fencing is a virtual perimeter set around a physical location, which can trigger specific actions or alerts when a device enters, exits, or is present within that boundary. Using technologies like GPS, Wi-Fi, radio frequency identification (RFID), or cellular data, geo-fencing enables businesses to create targeted, location-based
What is branded content? Branded content is marketing built around story, education, or entertainment that ties back to a brand without feeling like a traditional product ad. The goal is to earn attention and trust by delivering value first, then connecting that experience to the brand's identity and offer. Branded