Miami: A city known for its stunning beaches, vibrant culture, and, now, its booming marketing & advertising sector. In the…
Backed by more than 20 years of experience, the DebtBlue team is committed to helping individuals and families get back on their feet financially. By reducing the principal portion of your credit card debt, department store bills or medical bills, DebtBlue clients can get out of debt more quickly and regain the financial stability that may be lost to the unexpected loss of a job, sickness, or divorce.” – debtblue.com
In 2021, DebtBlue embarked on a transformative journey with Anderson Collaborative, a strategic partner in the world of digital marketing. DebtBlue aimed to extend its mission of financial empowerment to individuals and families grappling with debt.
Our mission was clear: to utilize the power of digital marketing to amplify DebtBlue’s message and reach those in need. Anderson Collaborative embarked on this journey by taking a holistic approach, beginning with a complete overhaul of their digital presence.
Anderson Collaborative faced the challenge of enhancing DebtBlue’s digital presence, expanding its mission of financial empowerment, and optimizing pay-per-click marketing and lead generation efforts. This required a holistic approach, including website overhaul, campaign targeting, and conversion tracking implementation, while ensuring seamless integration of call tracking for qualitative analysis.
Anderson Collaborative tackled DebtBlue’s challenge by executing a comprehensive digital marketing strategy. This involved revamping the website, implementing precise analytics and conversion tracking, integrating call tracking for qualitative insights, and executing targeted Paid Search and Paid Social campaigns. These efforts created an entirely new digital ecosystem, strengthening DebtBlue’s message and outreach capabilities.
Anderson Collaborative was hired by DebtBlue in 2021 to serve as the manager of their pay-per-click marketing and lead generation campaigns. With a comprehensive growth marketing strategy, Anderson Collaborative built new landing pages and a website for the organization. Our analytics and conversion tracking team put a system in place to pinpoint each deal/lead to specific campaigns, targeting, keywords, and ad groups. We also integrated a call tracking system for in-depth qualitative analysis of leads generated. Our media planning and buying approach consisted of Paid Search campaigns fueled by offline conversion tracking and Paid Social advertisements for multi-step retargeting.
These efforts culminated in a comprehensively new digital ecosystem for the DebtBlue team which continues to be utilized today.
Let your design a team of creatives who are excited about unique ideas and help digital and fin-tech companies. But structure were from the funny the century rather.
Let your design a team of creatives who are excited about unique ideas and help digital and fin-tech companies. But structure were from the funny the century rather.
Colabrio believes a team of creatives who are excited about unique ideas and help digital and fin-tech companies. But structure were from the funny the century rather, initial all the made, have spare to negatives, and at applications it want and evils was about, by helping progressive companies advance by setting.
Landing Page & Lead Magnet utilizing Google Optimize for split traffic tests, A/B variable analysis, and integration with CRM/Call Tracking.
Final website design which was developed in under 30 days and continues to serve as their corporate site.
Animated display ads responsive to various device placements.
Dynamic display ads showcasing retargeting placement on Washington Post
Alternate design concept among 5 full front page concepts presented to client.
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debtblue.com-mockup-scaled
DebtBlue
DebtBlue-Responsive-Display-Ads
DebtBlue-Digital-Ecosystem
Just a few of the talented folks on our agency team that made this project a success!
— Cole Feigl
Client Lead Strategist | Brand Vision & Direction
— Nazareno Castro Bay
Growth Marketing Strategist
— Nick Williamson
Commercial Production
— Ben Hamner
Commercial Production
— Kristen Skladd:
Public Relations
— Trevor Anderson
Paid Media Planning | Growth Marketing Strategy Lead
— Wesley Hibbs
Web Design & Development
— Claiborne Myers
Commercial Production
— Kate Voskova
Product Photography
— Gregorio Palacio
Graphic Design
— Doug Bryson
Advertising Director | Paid Search Marketing
— Dan Coria
Web Design & Development
— AJ Aguirre:
Commercial Production
— Dasha Canfield:
Project Manager
Just a few of the talented folks on our agency team that made this project a success!
— Cole Feigl
Client Lead Strategist | Brand Vision & Direction
— Nazareno Castro Bay
Growth Marketing Strategist
— Nick Williamson
Commercial Production
— Ben Hamner
Commercial Production
— Kristen Skladd:
Public Relations
— Trevor Anderson
Paid Media Planning | Growth Marketing Strategy Lead
— Wesley Hibbs
Web Design & Development
— Claiborne Myers
Commercial Production
— Kate Voskova
Product Photography
— Gregorio Palacio
Graphic Design
— Doug Bryson
Advertising Director | Paid Search Marketing
— Dan Coria
Web Design & Development
— AJ Aguirre:
Commercial Production
— Dasha Canfield:
Project Manager
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