Miami: A city known for its stunning beaches, vibrant culture, and, now, its booming marketing & advertising sector. In the…
Phase 10 is a popular family card game under the Mattel product line. Created in 1982, Phase 10 has been played by millions around the world and is the 2nd best-selling commercial card game behind Uno. Anderson Collaborative worked with Phase 10, Mattel, & Mattel163 in 2022 to execute a comprehensive Out Of Home Advertising campaign utilizing a combination of static/digital inventory.
The campaign focused on their app, Phase 10: World Tour. Our media buying and planning team was hired to execute buys around the DFW metroplex in hopes to achieve as much awareness as possible and drive app downloads utilizing QR codes.(https://play.google.com/store/apps/details?id=com.mattel163.phase10&hl=en_US&gl=US&pli=1)
Partnering with Outfront Media & AdQuick, our team compiled a collection of premiere placements and quickly had a winning media plan. These placements included 25 backlit kiosks around West Village & Downtown, 7 digital displays at local Dallas mall locations, and complimentary programmatic mobile retargeting ads based on device tracking & geographic proximity to the placements.
Faced with the challenge of boosting Phase 10 app awareness, our team executed a comprehensive Out Of Home Advertising campaign in DFW, targeting awareness and app downloads.
Strategically crafting a media plan for success was our mission in collaborating with Phase 10, a Mattel favorite. Focused on Phase 10: World Tour, our team partnered with Outfront Media and AdQuick, resulting in 11,346,569 impressions, QR code-enabled downloads, and a standout campaign in DFW. Exciting times ahead!
Anderson Collaborative delivered on all requests and met tight delivery dates thanks to the hard work of our team. All placements produced an estimated total of 11,346,569 impressions generating a massive amount of awareness in the DFW area. QR codes on each of the creative allowed each passerby to take a picture of the display and immediately download the app. These QR codes were unique to each placement which allowed us to track and analyze the effectiveness of each individual unit.
This was by far one of our favorite campaigns we’ve ever had the pleasure of working on and look forward to future collaboration with all parties involved!
In collaboration with Viral Nation, we produced a variety of static & video creative for the units. It was truly a team effort with creative team Nick Williamson, Claiborne Myers, Nazareno Castro Bay, and Gregorio Palacios carrying the torch across the finish line with very quick turnaround requests.
Expanding our online presence was crucial in our collaboration with Phase 10 and Mattel. Anderson Collaborative’s strategic media plan, featuring QR codes and captivating creative, solidifying our campaign’s digital impact and setting the stage for future success
Colabrio believes a team of creatives who are excited about unique ideas and help digital and fin-tech companies. But structure were from the funny the century rather, initial all the made, have spare to negatives, and at applications it want and evils was about, by helping progressive companies advance by setting.
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Just a few of the talented folks on our agency team that made this project a success!
— Cole Feigl
Client Lead Strategist | Brand Vision & Direction
— Nazareno Castro Bay
Growth Marketing Strategist
— Nick Williamson
Commercial Production
— Ben Hamner
Commercial Production
— Kristen Skladd:
Public Relations
— Trevor Anderson
Paid Media Planning | Growth Marketing Strategy Lead
— Wesley Hibbs
Web Design & Development
— Claiborne Myers
Commercial Production
— Kate Voskova
Product Photography
— Gregorio Palacio
Graphic Design
— Doug Bryson
Advertising Director | Paid Search Marketing
— Dan Coria
Web Design & Development
— AJ Aguirre:
Commercial Production
— Dasha Canfield:
Project Manager
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