Trevor Anderson
Founder & CEO
Map advertising for airport parking
Utilizing paid social advertising to generate leads for credit solution company
Case StudyComprehensive AuditLead GenerationMarket ResearchOut Of Home AdvertisingPaid MediaParking & Transportation
Capabilities used
The short version
Parking Company of America used Anderson’s drive-to-location and space reservation strategy across Waze Ads, paid search, analytics, conversion tracking, and call reporting. The work included online reputation management, custom Google Ad scripts, call tracking and recording, business listing management, and search visibility improvements across Google, Bing, and Yahoo.
About the Project
Based in Los Angeles, California, PCA is a privately held company founded in 1964. Today, PCA has over 1400 employees primarily centered in California, with additional operations in other states such as Kansas, Wisconsin, Texas, and Georgia.
Parking Company of America had two airport parking in Chicago and El Paso and several metered parking lots in Dallas that they knew could be generating more business but were struggling to generate traffic to the location online. PCA felt like people were not able to find their locations easily on the map or had little to no brand awareness for these lot locations.
They partnered with Anderson to implement a drive-to-location and space reservation strategy using digital advertising channels. This included enhancing their online reputation, optimizing Google Ad campaigns, implementing call tracking, managing business listings, and leveraging Waze advertising to drive customers to their parking facilities. PCA’s efforts aimed to overcome low brand visibility and improve customer acquisition.
Client:
Parking Company of America
Product:
Parking & Transportation
Services:
Waze Ads, Paid Search, Analytics, Conversion Tracking, Call Reporting
THE PROBLEM:
PCA struggling with low online visibility, brand awareness, and traffic generation
Parking Company of America encountered difficulties in attracting online traffic, improving location visibility, and enhancing brand recognition. Anderson’s approach addressed these issues through digital advertising strategies, reputation management, call tracking, and online listing enhancements.
THE SOLUTION:
Anderson Collaborative enhanced PCA's online presence, implemented drive-to-location strategies, and optimized ads
Anderson devised a holistic digital solution for Parking Company of America (PCA) in response to their issues. This encompassed enhancing their online presence, managing reviews, customizing Google Ad scripts, implementing call tracking, optimizing business listings, and harnessing Waze advertising to drive customers to their locations effectively.
Results Summarized:
Anderson worked with PCA to set up a drive-to-location and space reservation strategy utilizing a variety of digital ad channels. For their Fast Spot airport parking lots in Chicago and El Paso, we incorporated online reputation management strategies to improve review acquisition. We also identified and set up a keyword plan powered by custom Google Ad scripts to programmatically control advertising spend, bidding, search impression share, and to use historical conversion data to optimize future results.
We additionally set up call tracking and recording to help improve their airport parking lot sales teams and used these recordings to attribute phone calls to marketing/advertising sources.
Our team also managed their online business listing locations and worked to improve their overall search visibility on Google, Bing, and Yahoo.
Utilizing waze advertising we incorporate a drive-to-location strategy for all parking lot locations.
Project Team:
NICK
WILLIAMSON
Commercial Production
Daria
Canfield
Project Manager
Nazareno
Castro Bay
Digital Strategy & Desing
Claiborne
Myers
Content Production & Editing
Gregorio
Palacios
Content Production & Editing
Doug
Bryson
Advertising Director | Paid Search Marketing
Wesley
Hibbs
Web design & Development
Dan
Coria
Web design & Development
Bem
Hamner
Commercial Production
Kate
Voskova
Product Photography
AJ
Aguirre
Commercial Production
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