Miami: A city known for its stunning beaches, vibrant culture, and, now, its booming marketing & advertising sector. In the…
Our project began in 2017 with The Nobles Baldwin team of Sotheby’s International Realty. The Nobles Baldwin was already massively successful. Ginger Nobles and Susan Baldwin closed a $22 million sale which was at one point the largest residential deal completed in the Dallas metroplex. Nobles Baldwin wanted to utilize new age digital marketing to increase their online exposure and to quickly sell homes for their clients.
The team found that the previous digital marketing firm Nobles Baldwin was working with had been generating traffic, but not the right kind. Our analysis showed that nearly 94% of all visitors were leaving the site after viewing one page and were rarely contacting the real estate team. Often these visitors came from foriegn countries as well. Nobles Baldwin wanted to make sure that relevant traffic was visiting their website and that they were maximizing their return from digital ad dollars.
Nobles Baldwin, a successful real estate team, sought to optimize their digital marketing strategy. Their previous agency generated traffic, but 94% of visitors left the site after one page, often from foreign countries. They needed targeted PPC campaigns, refined analytics, and user feedback to improve performance and attract relevant traffic.
Our comprehensive solution involved custom PPC campaigns, advanced analytics, user recordings, and attribution modeling, leading to substantial performance enhancements. Nobles Baldwin quickly became a standout in a team of over 500, with their property pages ranking as the brokerage’s top two most visited by year-end 2017.
Our team developed pay per click marketing campaigns with custom audiences, in-market keywords, and geographic targeting to ensure that all ads were being served to relevant audiences. We also reconfigured the installation of the Google Analytics account to ensure that we were accurately tracking visitors entering the website and identifying conversion rates, number of phone calls, etc. We instituted live user recording on the website to provide feedback for the web development team at Briggs Freeman Sotheby’s in Dallas Texas to help improve performance. Our attribution model helped us identify strategies that were working and where our leads were coming from.
In a team of over 500 Nobles Baldwin was stand out, but after just a few short months of working with us their results improved significantly. By year end of 2017 the two most visited property pages from the entire brokerage both belonged to Nobles Baldwin.
Let your design a team of creatives who are excited about unique ideas and help digital and fin-tech companies. But structure were from the funny the century rather.
Let your design a team of creatives who are excited about unique ideas and help digital and fin-tech companies. But structure were from the funny the century rather.
Colabrio believes a team of creatives who are excited about unique ideas and help digital and fin-tech companies. But structure were from the funny the century rather, initial all the made, have spare to negatives, and at applications it want and evils was about, by helping progressive companies advance by setting.
IMG-8469_1024x1024_2x_9c195cad-4343-4470-a66a-b9428b0d97be_900x
gentleman-carrying-a-tote-bag_900x
mockup-of-a-smiling-man-wearing-a-heathered-tee-against-a-colored-background-45210-r-el2-13_b001f1f7-830d-4295-a612-85a56e6a4075_900x
Just a few of the talented folks on our agency team that made this project a success!
— Cole Feigl
Client Lead Strategist | Brand Vision & Direction
— Nazareno Castro Bay
Growth Marketing Strategist
— Nick Williamson
Commercial Production
— Ben Hamner
Commercial Production
— Kristen Skladd:
Public Relations
— Trevor Anderson
Paid Media Planning | Growth Marketing Strategy Lead
— Wesley Hibbs
Web Design & Development
— Claiborne Myers
Commercial Production
— Kate Voskova
Product Photography
— Gregorio Palacio
Graphic Design
— Doug Bryson
Advertising Director | Paid Search Marketing
— Dan Coria
Web Design & Development
— AJ Aguirre:
Commercial Production
— Dasha Canfield:
Project Manager
Just a few of the talented folks on our agency team that made this project a success!
— Cole Feigl
Client Lead Strategist | Brand Vision & Direction
— Nazareno Castro Bay
Growth Marketing Strategist
— Nick Williamson
Commercial Production
— Ben Hamner
Commercial Production
— Kristen Skladd:
Public Relations
— Trevor Anderson
Paid Media Planning | Growth Marketing Strategy Lead
— Wesley Hibbs
Web Design & Development
— Claiborne Myers
Commercial Production
— Kate Voskova
Product Photography
— Gregorio Palacio
Graphic Design
— Doug Bryson
Advertising Director | Paid Search Marketing
— Dan Coria
Web Design & Development
— AJ Aguirre:
Commercial Production
— Dasha Canfield:
Project Manager
WANT TO BE OUR NEXT CASE STUDY?
LET'S
GET STARTED
Schedule a free consultation with us! We’ll give you an in-depth online presence audit and discuss your marketing goals.
