Trevor Anderson
Founder & CEO
Driving relevant traffic to Luxury Real Estate listings
Utilizing digital strategy to send highly relevant traffic to the Nobles Baldwin agent team website
Capabilities used
The short version
Nobles Baldwin improved significantly after Anderson built targeted pay per click campaigns, reconfigured Google Analytics, instituted live user recording, and applied attribution modeling. By year end of 2017, the two most visited property pages from the entire brokerage both belonged to Nobles Baldwin.
About the Project
Our project began in 2017 with The Nobles Baldwin team of Sotheby’s International Realty. The Nobles Baldwin was already massively successful. Ginger Nobles and Susan Baldwin closed a $22 million sale which was at one point the largest residential deal completed in the Dallas metroplex. Nobles Baldwin wanted to utilize new age digital marketing to increase their online exposure and to quickly sell homes for their clients.
The team found that the previous digital marketing firm Nobles Baldwin was working with had been generating traffic, but not the right kind. Our analysis showed that nearly 94% of all visitors were leaving the site after viewing one page and were rarely contacting the real estate team. Often these visitors came from foriegn countries as well. Nobles Baldwin wanted to make sure that relevant traffic was visiting their website and that they were maximizing their return from digital ad dollars.
Client:
Sotheby’s International Realty
Product:
Luxury Real Estate
Services:
Digital Marketing Strategy, Traffic Analysis and Optimization, Website Performance Analytics, Audience Targeting, Maximizing ROI on Ad Spend
THE PROBLEM:
Poorly targeted digital marketing resulted in high bounce rates and minimal conversions
Nobles Baldwin, a successful real estate team, sought to optimize their digital marketing strategy. Their previous agency generated traffic, but 94% of visitors left the site after one page, often from foreign countries. They needed targeted PPC campaigns, refined analytics, and user feedback to improve performance and attract relevant traffic.
THE SOLUTION:
Revamped digital marketing, targeting, analytics, and user experience for optimal results
Our comprehensive solution involved custom PPC campaigns, advanced analytics, user recordings, and attribution modeling, leading to substantial performance enhancements. Nobles Baldwin quickly became a standout in a team of over 500, with their property pages ranking as the brokerage’s top two most visited by year-end 2017.
Results Summarized:
Our team developed pay per click marketing campaigns with custom audiences, in-market keywords, and geographic targeting to ensure that all ads were being served to relevant audiences. We also reconfigured the installation of the Google Analytics account to ensure that we were accurately tracking visitors entering the website and identifying conversion rates, number of phone calls, etc. We instituted live user recording on the website to provide feedback for the web development team at Briggs Freeman Sotheby’s in Dallas Texas to help improve performance. Our attribution model helped us identify strategies that were working and where our leads were coming from.
In a team of over 500 Nobles Baldwin was stand out, but after just a few short months of working with us their results improved significantly. By year end of 2017 the two most visited property pages from the entire brokerage both belonged to Nobles Baldwin.
Project Team:
NICK
WILLIAMSON
Commercial Production
Daria
Canfield
Project Manager
Nazareno
Castro Bay
Digital Strategy & Desing
Claiborne
Myers
Content Production & Editing
Gregorio
Palacios
Content Production & Editing
Doug
Bryson
Advertising Director | Paid Search Marketing
Wesley
Hibbs
Web design & Development
Dan
Coria
Web design & Development
Bem
Hamner
Commercial Production
Kate
Voskova
Product Photography
AJ
Aguirre
Commercial Production
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