Miami: A city known for its stunning beaches, vibrant culture, and, now, its booming marketing & advertising sector. In the…
Decks in the Park is a free music festival series that regularly draws 7-10 thousand people to Klyde Warren Park during the Summer and Fall months, along with a variety of pop up events at select venues around town.
Anderson worked with Decks in the Park through various events through July 2016 to July 2017. During the course of the 52 campaigns managed, the biggest goal was to increase overall awareness of the event, secure event sponsorships, organize crew to film event, social media strategy, and general customer outreach. Whether it was at Klyde Warren, W Hotels, or other locations, event awareness was often a struggle with limited budget.
Decks in the Park grappled with several significant challenges. Primarily, they struggled to raise awareness about their music festival events, secure sponsorships, and effectively reach their target audience due to budget constraints. These issues hindered their ability to grow and organize successful festivals.
Anderson devised a comprehensive strategy for Decks in the Park, emphasizing efficient digital advertising. They crafted marketing funnels across multiple digital platforms, ensuring effective communication with local festival attendees. Additionally, Anderson oversaw social media content, email marketing, Spanish copywriting, sponsorship arrangements, and video production.
Anderson led digital ad strategy for Decks in the Park throughout the 2016 and 2017 festival series. Due to a limited budget, high performance of advertisements was a must. The team built out marketing funnels on multiple digital channels and blasted out promotional content to local festival goers. Anderson also regularly managed social media content and email marketing blasts on a semi-daily basis.
Beyond digital, Anderson managed spanish copywriting for the event, created sponsorship packages, organized a video crew, and assisted in the commercial direction and editing.
Elevating Decks in the Park event awareness through strategic digital campaigns.
Let your design a team of creatives who are excited about unique ideas and help digital and fin-tech companies. But structure were from the funny the century rather.
Colabrio believes a team of creatives who are excited about unique ideas and help digital and fin-tech companies. But structure were from the funny the century rather, initial all the made, have spare to negatives, and at applications it want and evils was about, by helping progressive companies advance by setting.
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Just a few of the talented folks on our agency team that made this project a success!
— Cole Feigl
Client Lead Strategist | Brand Vision & Direction
— Nazareno Castro Bay
Growth Marketing Strategist
— Nick Williamson
Commercial Production
— Ben Hamner
Commercial Production
— Kristen Skladd:
Public Relations
— Trevor Anderson
Paid Media Planning | Growth Marketing Strategy Lead
— Wesley Hibbs
Web Design & Development
— Claiborne Myers
Commercial Production
— Kate Voskova
Product Photography
— Gregorio Palacio
Graphic Design
— Doug Bryson
Advertising Director | Paid Search Marketing
— Dan Coria
Web Design & Development
— AJ Aguirre:
Commercial Production
— Dasha Canfield:
Project Manager
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