Trevor Anderson
Founder & CEO
Dallas music festival marketing strategy
Anderson built digital marketing funnels for the 2016 and 2017 Decks in the Park festivals, supporting ads, social, email, Spanish copywriting, sponsorships, and video production. The campaign generated 721K+ impressions, 40K+ link clicks, 4K+ likes, and a $0.13 average CPC.
Music festival marketing strategy for music series in Dallas.
BrandingCase StudyContentContent ProductionEarned MediaMusic FestivalOwned MediaPaid MediaWeb Design & Development
Capabilities used
Results at a glance
What results did the project deliver?
The Decks in the Park case study is Anderson Collaborative's record of the live music and events strategy, services, and results described on this page.
Last updated:
- ClientDecks in the Park
- IndustryLive music and events
- ServicesPaid Social, PPC, Social Media Advertising, Web, Analytics, Spanish Copywriting, Video Content, Email
- City / marketDallas, Texas
Which metrics show the outcome?
| Metric | Before | After | Period |
|---|---|---|---|
| Campaign Impressions | Not published | 721K+ | Reported case study period |
| Link Clicks | Not published | 40K+ | Reported case study period |
| Likes Generated | Not published | 4K+ | Reported case study period |
| Average CPC | Not published | $0.13 | Reported case study period |
Figures reproduce the case study below. Unpublished baselines and periods are marked plainly.
What did we do?
- Paid Social
- Social Media
- Content Production
- PPC
- Social Media Advertising
- Web
About the Project
Anderson devised a comprehensive strategy for Decks in the Park, emphasizing efficient digital advertising. They crafted marketing funnels across multiple digital platforms, ensuring effective communication with local festival attendees. Additionally, Anderson oversaw social media content, email marketing, Spanish copywriting, sponsorship arrangements, and video production.
Client:
Decks in the Park
Product:
Music Festival
Services:
Paid Social, PPC, Social Media Advertising, Web, Analytics, Spanish Copywriting, Video Content, Email
THE PROBLEM:
Limited budget posing challenges for event awareness, sponsorships, and outreach
Decks in the Park grappled with several significant challenges. Primarily, they struggled to raise awareness about their music festival events, secure sponsorships, and effectively reach their target audience due to budget constraints. These issues hindered their ability to grow and organize successful festivals.
THE SOLUTION:
Developing cost-effective digital ad campaigns, marketing funnels, and social media strategies
Anderson devised a comprehensive strategy for Decks in the Park, emphasizing efficient digital advertising. They crafted marketing funnels across multiple digital platforms, ensuring effective communication with local festival attendees. Additionally, Anderson oversaw social media content, email marketing, Spanish copywriting, sponsorship arrangements, and video production.
Results Summarized:
Anderson led digital ad strategy for Decks in the Park throughout the 2016 and 2017 festival series. Due to a limited budget, high performance of advertisements was a must. The team built out marketing funnels on multiple digital channels and blasted out promotional content to local festival goers. Anderson also regularly managed social media content and email marketing blasts on a semi-daily basis.
Beyond digital, Anderson managed spanish copywriting for the event, created sponsorship packages, organized a video crew, and assisted in the commercial direction and editing.
0K+
Campaign
Impressions
0K+
Link
Clicks
0K+
Likes
Generated
$0
Average
CPC
Project Team:
NICK
WILLIAMSON
Commercial Production
Daria
Canfield
Project Manager
Nazareno
Castro Bay
Digital Strategy & Desing
Claiborne
Myers
Content Production & Editing
Gregorio
Palacios
Content Production & Editing
Doug
Bryson
Advertising Director | Paid Search Marketing
Wesley
Hibbs
Web design & Development
Dan
Coria
Web design & Development
Bem
Hamner
Commercial Production
Kate
Voskova
Product Photography
AJ
Aguirre
Commercial Production
Media & Highlights:
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