BRANDING & STRATEGIC PLANNING
A creative approach to branding and strategic planning for dream-big businesses
There is no substitute for a well-thought-out strategy. Businesses often fail in today’s turbulent marketing environment because they are constantly chasing the “next big thing” or technology. The Collaborative is a unique organization with both creative and analytical expertise that understands how to leverage new technology and apply it to high-level corporate strategy to achieve success.
There also is no magic bullet for achieving success with marketing. It is a methodical well thought out process. That is why we follow the SOSTAC method, which involves clear strategic planning, goal setting, and optimization efforts to build a winning marketing strategy.
The SOSTAC Approach is a marketing success model developed in the 1990s by strategic marketing communications expert PR Smith. It is an extension of the SWOT analysis involving 5 key components. Each component interrelates with all the others to deliver a cohesive roadmap to success. In each step, the goal is to answer the following questions: